The Buyers Mindset Using Personas to Craft Convincing Communications to the Not Sure Past & Potential Attendee Segments In the last several years personas have become popular for one reason – we don’t know the individual we are talking to and this is the next best thing. Usually, marketers create a persona of the individual targeted based on their job responsibilities and likely profile. Unfortunately, many trade show marketers can’t narrow it down to the individual functio

We have released Part 1 of our Industry Report on the Current State of Exhibitor Lead Follow-Up for our colleagues in the conference, trade show & event industry. As an organizer of trade shows and events your job is to run the show or event, attract the targeted audience and provide exhibitors the opportunity to achieve their respective business objectives. Frankly, most organizers do this with great expertise and success year after year. It’s then up to the exhibitors to e

Last month we resent one of our most popular white papers “Are Trade Shows Worth It?” Surprisingly the open and download rates were even higher than the first time. Why? Maybe our list is improved (it has) or we picked a good day to send it (not sure about that), but we suspect it’s because organizers are increasingly challenged with this question from exhibitors who are faced with justifying the expense of trade shows compared to other methods of engaging their target audie