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We like to keep our clients and followers informed with whitepapers specific to the Association, Tradeshow and Education verticals. The whitepapers we develop help with proven ideas regarding event marketing analysis, attendee behavior trending/analysis, and exhibitor sales concepts. 

Please feel free to download any of our free Thought Leadership whitepapers.

We would love to hear back from you and get your thoughts on any topic that we have discussed. Please email or call me with your thoughts or questions at or at 303-747-2603.

All the best on your marketing journey!

Steve Juedes

President and Founder

Direct Hit Marketing



Thought Leadership Whitepapers

How Does a Change in
Venue Impact Attendance?

Understanding the impact on attendance at the individual and organization level is the important first step in developing strategies to improve retention rates.

The information and case example discussed in this document will help you
r team develop tactics to improve overall attendance at your next tradeshow. If you alternate or rotate venues, or are considering it, read on...

Tradeshow Marketing
Data Enrichment


Data rules in the success for each tradeshow marketing campaign. Weak data equals weak conversion rates and lower attendance. 

Imagine having data that is enriched and gives you the power of micro-segmentation messaging that is easy to use. This power is available with Direct Hit Marketing's Tradeshow Marketing Data Enrichment (TMDE)...

Using Segmentation to Drive
Registration Growth



The guiding a
xiom is, the more relevant the message and offer, the greater the engagement and action. The key that opens the "relevancy" door is segmentation, so let us dive into what data is available to describe the six behavioral segments to drive relevancy...

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