We help you sell more, spend less and predict future results all with world-class service.
You receive data that you can trust with insights that make sense to turn put them into actionable marketing efforts.
We help you fill the floor and seats of your events, understand how your marketing efforts are working,
all with data that is clean, segmented and reliable.
Aligning your data to accomplish your marketing and analysis objectives is vital to improved marketing results. Data hygiene steps are the building blocks to your marketing campaign success. Thoughtful segmentation will achieve desired results and maximize statistically valid measurement.
With over 35 analysis modules your data story comes to life. You'll understand what is working, how it's working and why it is working - saving you marketing time and budget.
ONLINE ATTENDANCE DASHBOARD
Event Track is the ultimate online Event Marketing Dashboard with multiple marketing views that examine your event data weekly with fresh updates from your registration data.
Make marketing adjustments on the fly as your registration data flows in. Event Track spotlights dozens of your essential event variables including attendance dynamics measuring last year's event and the current forecast providing data-driven marketing direction in real-time.
Do you want all your marketing data with intelligent coding and relevant segmentation flags all in one place with online access?
You have that with Data HQ.
You have online access to all your data for all your marketing trade show or event campaigns. Every contact contains full record information, attendance history, and custom data elements for relevant segmentation. Build your campaign your way to fit your messaging profiles. All of your data pulls are flagged for post-event analysis. Data HQ is included and links seamlessly with Event Track.
EventTrack Add-On Module
CampaignTrack is a powerful add-on module to the EventTrack dashboard.
This module loads each direct marketing campaign from your mail house, e-mail deployment system or telemarketing source. You'll have weekly comparisons between registration data to every campaign from all the available marketing channels. Your team will have access to a weekly full marketing touch attribution on each registration.
You'll know each week how every direct marketing channel, campaign, and segment is producing. This incredible dashboard upgrade lets event organizers make instant data-driven marketing adjustments to improve event ROI.
This data service group provides functional services such as data source research and acquisition as well as can-spam e-mail deployment services along with organic list development. RFM analysis is available in this service group.