A LONG, LONG TIME AGO...
Back in the early 90s, Direct Hit Marketing was launched by one guy, we'll call him Steve, in his basement office. Steve transitioned from his roll as Director of Marketing at a major conference company and took his knowledge as an accountant (CPA by profession) and merged it with his marketing director knowledge. The result was pretty fantastic.
He pitched his service to CEOs, CFOs, marketing teams (and let's be honest, anyone who would pick up the phone to listen). His passion was providing world-class service using data analytics to reduce marketing waste and help companies make smarter marketing decisions with real data, not just wild guesses.
Today our team works coast to coast, providing the same world-class service that Direct Hit Marketing was founded on. We bring a wide variety of life experience and business acumen to benefit our clients.
DATA TELLS A STORY.
WE ARE STORY TELLERS.
Story telling is an art and science, and we tell your story with data science. We have 29 years writing and presenting these stories in the B2B, Trade Show & Association and Higher Education markets.
Using our data analytic capabilities we develop insights that are actionable in these major areas:
Predict Future Results
We present these results in plain English that leads to marketing optimization and budget efficiency.