

Marketing to Attendee Mindsets
The Buyers Mindset Using Personas to Craft Convincing Communications to the Not Sure Past & Potential Attendee Segments In the last several years personas have become popular for one reason – we don’t know the individual we are talking to and this is the next best thing. Usually, marketers create a persona of the individual targeted based on their job responsibilities and likely profile. Unfortunately, many trade show marketers can’t narrow it down to the individual functio