November 14, 2018

The Buyers Mindset

Using Personas to Craft Convincing Communications to the Not Sure Past & Potential Attendee Segments

In the last several years personas have become popular for one reason – we don’t know the individual we are talking to and this is the next best thing....

November 1, 2018

Survey results say...

NO! Direct mail response rates have been climbing. 

Direct mail is back in the marketing mix and is better than before!

We always look at the data to see what the story is telling us. The comeback King for marketing in 2018 has been Direct Mail. Re...

March 28, 2018

A Common Data Element Underused

When business people are asked to fill out any registration form, they provide their name, title and company without any hesitation for that is who they are in their business life.  This information is accurate 99% of the time, as only so...

February 22, 2018

By now you have likely heard or know about the new EU data privacy regulation GDPR, which stands for General Data Protection Regulation. Knowing about it is one thing, but are you ready for implementation on May 25th? That’s a little over three months away. In fact, a...

November 16, 2017

Trade Show organizers should take a proactive role in educating and/or assisting exhibitors to generate and qualify leads – it only makes sense.

Therefore, what follows is information on two important steps for lead generation and qualification specific to trade shows.


October 26, 2017

We have released Part 1 of our Industry Report on the Current State of Exhibitor Lead Follow-Up for our colleagues in the conference, trade show & event industry.

As an organizer of trade shows and events your job is to run the show or event, attract the targe...

October 12, 2017

Last month we resent one of our most popular white papers “Are Trade Shows Worth It?” Surprisingly the open and download rates were even higher than the first time.  Why?

Maybe our list is improved (it has) or we picked a good day to send it (not sure about that),...

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