

What Sells Exhibitors?
Last month we resent one of our most popular white papers “Are Trade Shows Worth It?” Surprisingly the open and download rates were even higher than the first time. Why? Maybe our list is improved (it has) or we picked a good day to send it (not sure about that), but we suspect it’s because organizers are increasingly challenged with this question from exhibitors who are faced with justifying the expense of trade shows compared to other methods of engaging their target audie