Improve Marketing Cost Efficiency
No company wants to waste marketing money – we all agree. But how do you determine what marketing campaign or communication returns the best result or which one does not?
We believe that past history and experience is important to be validated and/or challenged with data analytics to determine what worked and what did not. This leads to spending future marketing dollars more cost efficiently or in essence spending less to achieve the same or better result.
Many of our 35 data modules uncover what produced the most cost effective result, and sometimes it will surprise you. Which do you think is more cost effective – email, mail or telemarketing? We’ll tell you with data analytics.
Our results will help stretch your marketing dollars!