Program or Product Performance Linked to Marketing Campaigns 

What marketing campaigns contributed to a specific product-line or program's revenue during the analysis period? This analysis examines from a product or service perspective what marketing campaigns contributed to a specific line or program’s revenue during the analysis period.

Benefits:

  • Better segment design

  • Messaging and list selection improving the strength of each direct marketing campaign

  • Analysis shows the utility that offers have and their breadth of coverage across product lines, program portfolios or service types

  • Gives your team insight to increase revenue & attendance, and helps your marketing team to predict future results. 

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