What marketing campaigns contributed to a specific product-line or program's revenue during the analysis period? This analysis examines from a product or service perspective what marketing campaigns contributed to a specific line or program’s revenue during the analysis period.

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Benefits:

• Better segment design

• Messaging and list selection improving the strength of each direct marketing campaign

• Analysis shows the utility that offers have and their breadth of coverage across product lines, program portfolios or service types

• Gives your team insight to increase revenue & attendance, and helps your marketing team to predict future results.