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Direct Marketing Touch Summary & Analysis

Many marketers are asked by senior management how many average touches it takes to generate a lead or sale and the follow-up question what touches or touch pattern are most effective in converting a prospect or lead to a customer or client.


This analysis module will help you answer these questions.

This analysis will also provide a detailed touch pattern report for each associated sales funnel transaction. This gives the detail on how many touches per unique sales funnel activity as well what channel and what campaign. Perfect for a deep data dive analysis.



  • Know what it takes to convert your touches into a positive bottom line

  • Know the Touch Pattern details for each sales funnel activity

  • This is a deep dive analysis that will support refined allocations to active marketing channels

  • Reduces marketing cost, and gives you insight to increase revenue & attendance.

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