Marketing Campaign Performance Across Program or Products

Many of our clients have diverse product lines or different portfolios of programs. Because of this, we have designed an analysis that performs a deep dive review that examines what marketing campaigns lined up in the touch pattern prior to a certain product order, subscription,
or educational program enrollment.


We have amazed clients with the findings that are derived from this analysis. They often find unexpected linkages between certain offers and the resulting sales funnel transaction. 

Benefits:

 

  • Better segment design and messaging

  • Better list selection, improving the strength of each direct marketing campaign

  • This analysis shows the breadth of coverage across product lines, program portfolios and service types

  • Gives insight to increase revenue & attendance, and helps your marketing team to predict future results. 

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