If you are not sure which direct marketing campaigns performed best or which list segments are pulling their weight this analysis package is the one you need. It also provides overall intra-channel and multi-channel benchmarks. The module tells the reader what worked and what did not work. It will also examine the number and type of touches to nurture a response.

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Benefits:

 

• Improved direct marketing channel investment allocation

• Know the best campaigns

• Know the most productive lists/segments

• Know what lists/segments to avoid for the next show

• Know what campaign/messaging worked and did not work

• Reduces marketing cost, increases revenue & attendance, helps your marketing team to predict future results.