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Direct Marketing Multi-Channel Analysis
If you are not sure which direct marketing campaigns performed best or which list segments are pulling their weight this analysis package is the one you need. It also provides overall intra-channel and multi-channel benchmarks. The module tells the reader what worked and what did not work. It will also examine the number and type of touches to nurture a response.
Improved direct marketing channel investment allocation
Know the best campaigns
Know the most productive lists/segments
Know what lists/segments to avoid for the next show
Know what campaign/messaging worked and did not work
Reduces marketing cost, increases revenue & attendance, helps your marketing team to predict future results.
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