Aligning your data to accomplish your marketing and analysis objectives is vital to improved marketing results. Data hygiene steps (DPV, CASS, and NCOA), as well as other data alignment steps are the building blocks to your marketing campaign success. Your marketing campaign databases must stage the data in a way that will reach the best contacts within each B2B location with relevant messaging.

 

Thoughtful sub-segmented campaigns will achieve desired results and maximize statistically valid measurement. Your database should also be set-up to differentiate responsive vs. non-responsive locations so that different mailing tactics are in play. Proper data alignment is more than just hygiene steps; it is a powerful marketing ally and not just a cleansed list.

 

1. Domestic Direct Mail Campaign Database Builds
    

2. International Direct Mail Campaign Database Builds
    

3. E-mail Campaign Database Builds
    

4. Telemarketing Campaign Database Builds
    

5. Non Responsive Location Analysis and Custom Suppression
    

6. Data Enrichment and Enhancement
    

7. Master Marketing Database Design & Development
    

8. Title Maximizer Analysis and Appending

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Interested in learning more about our Data Alignment Services? Please send us an email using the form below.