Master Marketing Database
Many clients have data in various formats and sources.
A Master Marketing Database aligns various data silos into a master source with best record design for relevant information.
This database is a great tool to use for marketing campaigns (annual course offerings, trade shows, conferences, special events or product group campaigns). Import this into your CRM system to have the best record contacts for your campaign use.
Better segmentation options
More accurate and measurable results
Best record contact information
Allows you to prioritize and invest your marketing dollars with the best information from your own master source
Reduces marketing cost, and gives insight to increase revenue & attendance