Many clients have data in various formats and sources.

A Master Marketing Database aligns various data silos into a master source with best record design for relevant information. 

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This database is a great tool to use for marketing campaigns (annual course offerings, trade shows, conferences, special events or product group campaigns). Import this into your CRM system to have the best record contacts for your campaign use. 

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Benefits:

 

• Better segmentation options

• More accurate and measurable results

• Best record contact information

• Allows you to prioritize and invest your marketing dollars with the best information from your own master source

• Reduces marketing cost, and gives insight to increase revenue & attendance