Cross Demographic Analysis
As the name implies we overlay one demographic question with another and look at all the possible answers or solutions.
For example, we could take a common question such as title and cross it with industry or budget. We have found insightful anomalies within the cross-demographic analysis. For one large show, we found senior purchasing titles with little to no budgetary responsibility (budgets resided within the operational departments and purchasing was acting as a facilitator).
Develop new segments and messaging implications
Test theories about attendee profiles
Helpful with message development to various demographic segments within the registration file
Reduces marketing cost, gives insight to increase revenue & attendance, and helps your marketing team to predict future results