Cross Demographic Analysis 

As the name implies we overlay one demographic question with another and look at all the possible answers or solutions.

 

For example, we could take a common question such as title and cross it with industry or budget. We have found insightful anomalies within the cross-demographic analysis. For one large show, we found senior purchasing titles with little to no budgetary responsibility (budgets resided within the operational departments and purchasing was acting as a facilitator).

Benefits:

  • Develop new segments and messaging implications

  • Test theories about attendee profiles

  • Helpful with message development to various demographic segments within the registration file

  • Reduces marketing cost, gives insight to increase revenue & attendance, and helps your marketing team to predict future results

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