This analysis helps your marketing team understand and benchmark attendance dynamics between new and repeat attendance at both the individual and the business location level.

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This can be done for a single show year and better yet for multiple show years so that trends may be examined.

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Benefits:

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• Provides an unbiased new and repeat report based on custom matching and not self-reported attendee information

• High impact, relevant messaging is now able to reach attendees and organizations based upon real attendance dynamics

• Provides multi-year trending on first timer and repeat attendance dynamics

• Reduces marketing cost, gives insight to increase revenue & attendance, and helps your marketing team to predict future results