New Company & Repeat Attendee Analysis

This analysis helps your marketing team understand and benchmark attendance dynamics between new and repeat attendance at both the individual and the business location level.

This can be done for a single show year and better yet for multiple show years so that trends may be examined.

Benefits:

  • Provides an unbiased new and repeat report based on custom matching and not self-reported attendee information

  • High impact, relevant messaging is now able to reach attendees and organizations based upon real attendance dynamics

  • Provides multi-year trending on first timer and repeat attendance dynamics

  • Reduces marketing cost, gives insight to increase revenue & attendance, and helps your marketing team to predict future results

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