Trade shows and conferences have done a good job at capturing demographic information within the registration process.

 

Many have studied this information and used their finding as talking points for new exhibitor sales, as well as, helping with renewing existing exhibitors and sponsors.

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This analysis looks at trends across demographic questions over a 3 to 5 year period. 

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Benefits:

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• Gain an analytical read into the attendee base as a starting point for profiling, segmentation, and messaging

• Establish trends and to validate the demographic questions and their value for data capture

• Refine talking points for the exhibitor and sponsor sales activities for the next show

• ​Reduces marketing cost, gives insight to increase revenue & attendance, and helps your marketing team to predict future results