Campaign Performance by

Geographic Location 

By understanding your marketing campaigns performance by geographic region provides you actionable steps better your marketing strategy. 

Marketing to various geographic locations takes planning and good data to know how your campaigns performed in every region. The same message you send to a customer in Boston may not be well received in Dallas; likewise your messaging to London will needs to differ greatly than the messaging received in Lima.

 

This analysis allows the marketing team to examine the domestic or international geographical bias against individual direct marketing campaigns. This is a hybrid analysis that blends the direct marketing campaign performance within geographic boundaries.

Benefits:

  • May be used to determine if certain campaigns are a strong rollout overall or if they should be limited to sections of geography

  • Reduces marketing cost, gives insight to increase revenue & attendance, and helps your marketing team to predict future results

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