Geographic Analysis 

This analysis helps the marketing department understand geographical response bias. 

 

This analysis looks at the number of marketing touches by state or country, the number of responses (inquiries and sales), and the related revenue. 

This can analysis can be done both domestically and internationally. 

Benefits:

  • Understand your 'home-field' advantage proximity 

  • Understand how the number of marketing touches, responses and revenue relate

  • Reduces marketing cost

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