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Geographic Penetration Analysis

Questions like what is the client’s penetration rate with the heavy equipment dealers in Indiana, the Mid West Region, or nationally may now be answered by real data.

This custom data project is as standalone analysis that requires client sales or sales funnel transaction information.


This analysis enhances the client’s data with firmographic information and compared to a large private B2B database. Key data elements (SIC, NAICS, Annual Revenue, Number of Employees Etc.) may be compared to a statewide universe.


  • Specific demographic questions by geography can be answered with real data 

  • Enhanced data with firmographics  

  • Reduces marketing cost, and helps your marketing team to predict future results

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