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Education & Special Event Analysis

Education and special events can be a very nice source of secondary revenue for any trade show. For special conferences this is the major source of revenue, so understanding the ROI from each show event is important for the proper allocation of show dollars.

We have developed a deep analysis review of the performance of these events.


This module of analysis tabs is customized to your trade show or conference’s education dynamics. This is not a cookie-cutter analysis. We spend the time to understand your special event approach.


  • This analysis provides the director of education and the marketing department the opportunity to hand pick the best possible educational targets for the next show year

  • Data driven relevant education and special event messaging across all direct channels may now be employed within marketing communications

  • A proactive educational marketing strategy may be employed with identified organizations when they register for measurable up-sale opportunities

  • Gives insight to increase revenue & attendance, and helps your marketing team to predict future results

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