HOW TO USE TITLES TO DRIVE ATTENDEE REGISTRATION

March 28, 2018

A Common Data Element Underused

 

When business people are asked to fill out any registration form, they provide their name, title and company without any hesitation for that is who they are in their business life.  This information is accurate 99% of the time, as only someone who is attempting to conceal their identity for privacy or competitive reasons will not volunteer this data. 

 

Other than correcting obvious misspellings, the title field is just recorded and used in future communications as inputted without further analysis and/or segmentation.  Yet, the title field is accurate, descriptive of functional responsibility, an input into “personas” (a hot marketing topic) and totally underutilized. Why?

 

It’s because no one has categorized them into title levels and functional responsibility.  This key descriptor thus remains underused.  With DHM’s Title Maximizer this capability now exists.

 

What is Title Maximizer?

 

Title Maximizer is a file of 396,327 unique titles gathered and categorized from over 25 years working with trade shows and B2B companies.

 

These titles are categorized into six logical management levels as follows:

  • Owner/Partner/Board Member    

  • Sr. Management (VP and above)

  • Mid Management (Director and Managers)

  • Entry Level Management (Supervisors and Team Leaders)

  • Non-Management  

  • Other (about 15% of the file)

Then the titles are further formatted into 30 functional areas. Some examples are:

  • Accounting/finance                

  • Operation       

  • Human resources                    

  • Purchasing

  • IT                            

  • R&D

  • Marketing

  • Sales

  • Operations

 

Read more about Title Maximizer on our just published white paper HOW TO USE TITLES TO DRIVE ATTENDEE REGISTRATION.

 

 

 

Share on Facebook
Share on Twitter
Please reload

Featured Posts

Marketing to Attendee Mindsets

November 14, 2018

1/1
Please reload

Recent Posts

November 1, 2018

October 12, 2017

Please reload

Archive
Please reload

Search By Tags
Please reload

Follow Us
  • Facebook Basic Square
  • Twitter Basic Square
  • Google+ Basic Square
  • LinkedIn Social Icon
  • Facebook Social Icon

© 2019 DIRECT HIT MARKETING, INC.