By now you have likely heard or know about the new EU data privacy regulation GDPR, which stands for General Data Protection Regulation. Knowing about it is one thing, but are you ready for implementation on May 25th? That’s a little over three months away. In fact, a recent study by UBM and erwin in the fall of 2017 discovered that only 6% of North American companies are completely prepared for GDPR compliance. Are you in the unprepared 94% of companies?
If not, this white paper is intended to give you information and a guide on how you might want to proceed assuming you either have or want to market to European citizens. Even if you don’t target this audience chances are you have some of their records in your registration files now.
In this white paper you will understand:
What the GDPR is
How the GDPR affects your communication to individuals and organizations within the European Union
A plan to comply: Accessing and Compliance Procedures
How using outside data sources (lists) works under GDPR regulations
Common GDPR FAQs
How Direct Hit Marketing can help you with your data to comply with the changing regulations